#Kids content tagger how to#

How to do this is to have the system automatically link to the tag overview page when the first mention of that word is used within the copy. Internal linking can be automated with tag pages. Technically, each of the following URL structures could work for tag pages, assuming there is only one URL variation for a tag:Į/ Internal Linking Automation “Google Search does not specifically differentiate and treat differently category pages or filter pages or search pages or tag pages from other pages. There is little difference between the technical SEO best practices of tagging and what is normally considered best practice. However, if the crawl budget is an issue, and the more important articles are not being indexed fast enough as Google is spending too much time on thin, low-value pages, then this is something to audit. It may be nothing too concerning to worry about. However, if the competition is low enough, as is with this made-up word, these single-result pages will still index and rank. Sometimes tags can be created by a user, where there is only one result. Thin Content Is Also A Concern With Tagging On large websites, this could cause issues with crawl budget and keyword cannibalization. President.Į/tag/us-president-joseph-robinette-biden-jr/Īll of these synonyms are valid in their own right but can cause a spiral of duplicate tags.Īnd for every tag, each possible synonym was created and left up to user interpretation of what the tag should be called. The other common example happens with synonyms, i.e.: Joe Biden, Biden, US President Joe Biden, US President Joseph Robinette Biden Jr., 46th U.S. “Googlle” instead of Google causing two duplicate tag pages. The biggest issue with tagging and SEO is the crawl budget concern.įor example, if we examine Google’s documentation on crawl budget for large websites, the first bit of advice Google provides is to “consolidate duplicate content.” How Does Duplicate Content Occur Within Tagging?ĭuplicate content can occur with tag pages are for misspellings i.e. Who wouldn’t want a lever like that in their off-page SEO strategy? What Is The Problem With Tagging And SEO?

In this light, tagging can also prove to be an automated link magnet for publishers. Screenshot by Author from Ahrefs, November 2021 Independent.ie Katie Taylor article detail page example: Tagging can help inform article recirculation widgets to help both pass internal link equity into other related or published articles, and help reduce bounce rate by giving the reader the option to read more on a topic when they come from these channels. For these channels, article detail pages are what the reader consumes as their first touchpoint with the brand. This is a shame, as most publishers get a large percentage of their traffic from both search and social. However, publishers rarely think about the article detail pages as the main shopfront. Article Recirculationįor many news publishers, the homepage is the shopfront for the latest, breaking, and the best news of the day. When publishers have tag pages set up for SEO, these pages can act as topic clusters.Īnd as demonstrated above with the Kate Middleton example, instead of multiple articles competing against each other, with the older article generally being demoted in SERPS, tag pages can help publishers rank for topics in the organic listings. When news on a topic is no longer “trending,” Google tends to flip the SERP from ranking news article detail pages to ranking publisher tag detail pages. But the issue here for publishers is after the fact. This can cause multiple stories to compete with each other not noticeably on the day, as freshness plays a big role in top stories ranking positions. In editorial production, especially on a large news site, there may be several stories published on a singular topic on any given day. Keywords in the headline of a news article are one of the strongest ranking factors for Google News and top stories. However, this strategy can be problematic for news sites. To tackle keyword cannibalization, the strategy is to consolidate competing URLs to a singular URL for that topic, generally using topic clusters. However, from a technical SEO perspective, keyword cannibalization was on the priority list. The motivation for the experiment from a business perspective was obviously additional pageviews from search. Shown above is the increase from zero to 16,000 additional passive clicks from search for a very minimal selected set of tag pages set up under the tag overview page. Screenshot from Google Search Console, November 2021